Search engine optimization is considered by many to be the most valuable form of digital marketing ever created. If you think about the habits of most people, those looking to purchase a product, they will turn to the search engines to find out more information. They will be looking for review websites for different products, or they will be searching for specialty websites that offer goods and services. The same goes for people looking for lawyers. They are going to search the Internet for attorneys in their area that may be able to represent them in a court of law. It does not matter what type of law practice an attorney has, they can always benefit from seo companies in orlando florida. Here are four specific reasons why law firms need to use search engine marketing if they want to become incredibly successful.
How SEO Marketing Works
This type of marketing is very different from pay per click marketing where you are creating an advertisement that people will click on to go to your website. It is marketing that begins with optimizing your website, followed by backlink building. This is often referred to as on page and off page optimization, and this can be done by people that own the website or professionals in this industry can manage it. Orlando SEO techniques must be implemented to optimize the website itself properly, and then links must be built on different Web 2.0 properties, preferably on different IP addresses, that will point to the pages of your website. The more proficient you become at this, the higher you will rank in the search engine listings. Additionally, if you reach a number one position for several of your top keywords, this is where the real money is. Most of the people that search online will click on the top listing believing it to be the most relevant source of information. If you are targeting lawyer focused keyword phrases, and yours is at the top, you will have many visitors coming to your website.
How To Start Optimizing Your Website
If you have a website representing your law firm, there are a few things that must be done to help it show up in the search engines. The content you are using should be unique, and the keywords that you are targeting should be long tail keywords, those that are not that competitive. Videos and outbound links should be added to every page, as well as images that are about your legal practice. Interlinking all of your related content is also very important, and this can either be done manually or with some plug-in if you are using a WordPress blog. Once this has been accomplished, and you are making regular posts, you will start to see many of them ranking on the first page of the search engines for the keywords you are targeting. You will then need to build backlinks pointing to each page that you post to get some of them to a number one position.
How Long Will It Take To Achieve These Top Positions?
This is an area of contention with many that use search engine optimization. Unlike PPC advertising, you will likely not get traffic an hour or two after starting the campaign. It can take as long as a month to see your pages get into a page 1 position, and even longer than that for number one listings. The benefit of using SEO is that every click that you receive is not going to cost you any money like PPC advertising. Even better, once you have these top positions, you can maintain them very easily, helping you to generate thousands of visitors, month after month, from these stationary positions. It will take a little bit of maintenance to keep them there. The search engine algorithms are constantly changing. However, if you can post backlinks on a continual basis to each post that you make, you should have no problem at all achieving and maintain these positions.
4 Ways That SEO Can Help Attorneys
The first way that search engine optimization can help a legal practice is by getting free traffic from the search engines. Once you have multiple number one positions, and many more page 1 positions, you should start to get a substantial number of new clients. Second, the more that people see you on the web, the more trust they will have in your legal firm. Third, you will be able to cut back on your PPC advertising, allowing you to generate more revenue. Finally, it’s going to help you build a list of potential clients by placing a pop up on your website where you can capture potential leads. All of this is possible because of your ability to rank your website at the top of the search engine listings.
Other Strategies That You Should Use
In the same way that you will be successful with search engine optimization, you should consider social media marketing and video advertising to complement what you are doing. In fact, both of these can help you rank your website even faster, and generate more traffic through these platforms. YouTube videos rank very quickly on Google, allowing you to get fast traffic from the videos that you upload. Social media marketing on Facebook and Twitter can help you get viral traffic as you begin to share videos and even links pointing back to your website that people can share with family and friends that may need legal help.
Combining all of the strategies together, you can see why it is so important to use these digital marketing techniques to get more business. Even though you could still advertise in the local paper, run radio spots, or even do flyers in your city or town, online marketing is going to produce the vast majority of your traffic. If you have no time to do this because of your legal practice, always work with an SEO professional. This company will be able to do everything for you on autopilot, allowing you to focus on your business while they help you get more clients through these marketing strategies.